After over 40 years of service, we felt that our previous brand was starting to look dated. It no longer fully represented who we are as a company, we have evolved over the years since Key Drummond was established in 1977 and wanted a new image to reflect that.
A full marketing consultancy identified the need to rebrand the website, social media and off-line materials (including ‘For Sale’ boards). The goal was to showcase Key Drummond as professional, stylish, modern and welcoming whilst still holding true to its traditional trading principles of honesty, integrity, experience and personal attention. We were also keen to reflect the mood of the area, which has also seen vast changes over the years.
We are really pleased with our new logo that ‘We are 778 Ltd’ have created by balancing the company’s 40 year heritage and key icon with a modern graphic motif and contemporary typography that pulls them comfortably into the present. Coupled with a classic British racing green a striking rose gold colour palette and some luxuriously printed promotional materials together with a stylish, easy to use new website from Bespoke4Business, this is undeniably a premium piece of branding which allows us to stay up to date and relevant within the marketplace and our industry.
Key Drummond look forward to continuing to be one of the leading independent Estate Agents in the area with our new brand identity!