The Secret Service

Key Drummond launch their off-market property service 'The Secret Service'. 

Are you thinking of selling but would prefer it carried out discreetly? Off-market selling means that your property is not advertised on the open market. It won’t be listed on property portals such as Rightmove and Zoopla nor posted in an estate agent’s window. This makes an off-market sale a great choice for anyone seeking a discrete sale. Whether your motive is to avoid neighbourhood gossip, whether it be to ensure forward plans are not openly advertised or wishing to only have select buyers invited to view, selling off-market could be the perfect solution for you.


Off market is the term used for properties that are being sold without advertising on the open market.

Sellers might choose this method of selling their home for several reasons whether it be to ensure forward plans are not openly advertised or wishing to only have select buyers invited to view.

In a busy market where there are more buyers looking for properties to buy than there are houses for sale, a seller might prefer to sell off market and ask their estate agent to only invite buyers that they believe are in a strong position but also who have forward plans that would align with those of the seller.


When beginning their search for a home to buy, buyers will register their details with the local estate agents to ensure their requirements for a house to buy are logged into the system for future suitable listings.

It might be that the buyers come via a property portal such as Rightmove or Zoopla where they have seen a property, they would like more information or arrange a viewing. From this initial contact, a buyer will often ask that their details are registered online so that the estate agent keeps them up to date with new listings.  

When a property for sale is off market, the estate agent will contact suitable buyers directly regarding that specific property. Photos and floorplans are not always immediately drawn up for off market property sales.

If you would like to learn more about our Secret Service marketing then please do not hesitate to contact us.

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